Nadja Macht
Agile Leadership Coach
I am passionate about supporting emerging and experienced leaders as they navigate modern management challenges, learn from past experiences, utilize available resources, and build the skills necessary to become effective, future-ready leaders who create meaningful impact for their teams, organizations, and stakeholders.
20+ years
of software industry.
10+ years
coaching experience.
10+ years
leadership experience.
About me
I am a coach dedicated to enabling individuals and teams to thrive within their unique systems. My approach is systemic, constructivist, and client-centered, focusing on my clients’ professional roles while taking into account the broader contexts in which they operate.
My journey as a coach began in 2011 as an Agile Coach, where I worked with diverse international teams—both tech and non-tech—helping them implement agile and lean principles, foster continuous improvement, and embrace self-organization. In 2012, I deepened my expertise by completing a certified systemic coach/consultant training at “die coachingakademie” in Hamburg, aligning perfectly with my passion for helping people grow as individuals and as teams within their unique environments.
Over the years, I have had the privilege of working as a coach or Agile Coach at different SaaS companies such as Jimdo, Spotify, and SECRA/HomeToGo. From 2016 to 2022, I collaborated with Beratung Judith Andresen in Hamburg to train professional Agile Coaches.
Throughout my career, I have held various leadership and management roles in the same SaaS companies, primarily in R&D and HR. These roles have included Team Lead, Head of Department, and Vice President positions, and I now serve as Head of Product in the e-tourism industry. These experiences have provided me with a deep understanding of the complexities modern organizations face, from adapting quickly and delivering customer value to staying competitive while attracting, retaining, and nurturing talent.
I firmly believe that most people are inherently motivated and want to make a positive impact. However, I recognize that motivation is not simply a character trait but often influenced by system design, empowerment, clarity, appreciation, and context. My role has always been to create and contribute to environments where people can succeed and deliver outstanding results.
While I appreciate the agility and effectiveness of small, empowered, self-organized teams, I also value the structure and direction that strong leadership and management provide. Building, growing, and leading effective organizations is a complex challenge, and too often, leaders and their organizations fall short. I believe that while performance KPIs and metrics can drive insights and urgency, it is strong leadership that connects people and has the power to transform organizations.
Candid feedback and coaching are, in my view, essential in creating the right conditions for sustained performance and excellent results. While I strongly advocate for individuals to take responsibility for their personal and professional development, I see it as the responsibility of leaders and organizations to provide the right resources and support.
Helping others grow is not just a purposeful investment—it is a long-term relationship that yields positive, lasting impact. This perspective leaves me with a deep sense of trust in the capabilities of individuals and teams, and it is this trust that fuels my commitment to coaching, leadership, and building successful organizations.